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Next, find ways to integrate opt-in forms into your general website layout on each page. Consider putting an opt-in form on the sidebar menu of each page. Additionally, when building a mailing list, consider putting an opt-in form on bottom of each page. Give each visitor the chance to sign up for your list, regardless of where he or she arrives. Offer a specific benefit for joining your list. For instance, 'join my list in the next week and receive this special report'. This gives visitors a compelling reason to actually join your list, especially if you do not charge them anything to join. Some examples of what you can give are discounts, audios, videos, reports, and ebooks.
After building a mailing list, you might probably get customers emailing you with enquiries. Remember to answer every single email you receive from your list. Many list owners neglect to do this and end up paying dearly for it on message boards. Generating a reputation through word-of-mouth, or virally, is one of the fastest ways to gain credibility or lose credibility. Pay attention to your customers and they will remember you when posting on forums.
Lastly, let us look at one way to build a large list effectively. A good way to do this is to create 'viral' videos. Each of these videos should contain some type of specific tip about your business and should refer watchers back to your site. It might even be a good idea to display the URL of your opt-in list in the corner of each video. Find partners who are interested in showing these videos to their list members and site visitors.
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